The Tourism Authority of Thailand launched the #NewYouInThailand campaign, with an inspirational event at Alo Yoga’s flagship Beverly Hills store on Thursday, February 1, 2018. The event featured a complimentary yoga class hosted by Briohny Smyth, ambassador for the New You campaign, plus Thai-inspired vegan dishes and organic beauty products.
Social media influencers in the Los Angeles and Beverly Hills area were invited to enjoy the event and share the experience with their audiences, showcasing Thailand as a supportive and empowering community.
Face of the wellness-focused campaign and yoga instructor, Briohny Smyth, led the influencers through a beautiful yoga class, teaching them about the benefits of self-love, a strong body and clear mind. Briohny’s love of Thailand has led to her role promoting the country’s unique blend of holistic practices enabling the easy balance of mind, body and soul.
Those who attended were encouraged to take part in the #NewYouInThailand Sweepstakes for a chance to win a trip to Thailand! Attendees were encouraged to upload a photo on Instagram from the event, mentioning how yoga has bettered or transformed their life while using the hashtag #NewYouInThailand.
Winner of the contest, @daniellamonet, shared a creative yoga video to her 2.1 million followers on Instagram, and will be awarded a trip to Thailand this year!
Thanks to ALO Yoga and Briohny Smith, all of the influencers left the event feeling empowered, strong and wanting to visit Thailand more than ever.